Persuasion is a must to be an effective leader. To become persuasive takes mastering fundamentals. Watch Howard unpack the practicality of persuasion through the science and art of Super Bowl ads + six fundamentals written by Harvard Business Review's Robert B. Cialdini. You’ll learn how persuading others to change their beliefs & behaviors — for good — allows us to point others to Jesus.

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Resources:

Article: "Powerfully Persuading People"